Marketing Insight Hub

The Met Gala has become more than fashion’s most exclusive party and a fundraising event. Now it serves as one of the biggest financial engine for global luxury brands. While critics question the massive costs of buying a table—which can run into hundreds of thousands of dollars—the digital PR data proves that the return on investment (ROI) is staggering. In the internet age, the red carpet has evolved into the ultimate factory for generating Earned Media Value (EMV) and bran